parallel apparel alisha and ashley

Show art by Tara Jacoby. Im obsessed with them., The three-barrel hair crimper is one of my favorites, she said. Its great to keep your coffee hot and I got one for my mom, dad and brother., For traveling, I got a Djai Pocket Pro Camera and it elevated my personal content for my videos and also our Parallel Apparel content during our shoot days, she said. Weve been so hands-on with our content so when it came to something like this, we didnt want to slap our names on something.. The compact foundation gives you great coverage.. 'Southern Belle' blogger shares her fashion and home item Las Vegas flooding: Multiple casinos, entire Strip, airport under water, Johnny Depp 'broke the internet' with surprise art sale, makes millions in a matter of hours, Mom's note to husband revealed as chilling new detailsof Conn. triple murder-suicide emerge, Giant 3D dog leaps across Tokyo billboards, Bradley Cooper hosts small gathering at his NYC home on Huma Abedin's birthday. Besides protecting your skin, it has this smoothing feature to smooth out my pores and it has a great blurring effect.. During the meeting, Starrroutlined strategies like who to hire, and how to advertise the brand, including buying ads to display on YouTube, Alisha Mariesaid. Stay up to date with what you want to know. Remi wished it into existence and it happenedher favorite artist, THE Meghan Trainor, joined the girls this week for a very fun episode. We use cookies to enhance your experience, analyze site traffic, and serve tailored ads. I stocked up on five of them when I thought they were going out of stock., The One/Size Powder Foundation is genuinely so good, she said. "But this is the complete opposite, since we have to pay for the production of the items.". Regardless of your style, there are always basics you return to that you can trust, Alisha adds. We wanted all of the fabrics to be manufactured in LA and its so important for us to touch it ourselves, Alisha said. "I do think that is actually a huge part that is important, because when it comes to merch it's more of a print to order type strategy where I don't have to pay up-front for the pieces," Alisha Marie said. Take the journey with these two besties as they learn more Track your ranks and reviews from Spotify, Apple Podcasts and more. We have so many friends whose sizes range all over the place and we want every single one of them to rock our brand and feel themselves to the fullest, too.. They also worked with a number of influencers, like their friend Lexi Donato, a curve model, for feedback on plus-sized pieces. The products are sold directly on the company's website. Good Genes changed my life and I genuinely think it changed my skin, she said. "That's something this industry needs more of," Alisha Marie said. Alisha, the co-host of the Pretty Basic podcast and Ashley, the co-host of the Unsolicited Advice podcast, have experience making merch for their viewers and listeners. Our clothing line is so different from creating merch, Alisha explains. Podcast episodes are available each week right after the latest episode of We Own This City on HBO and HBO Max. It changes up my video game, for sure., The Rode Microphone is specifically what makes my videos crisper, she said. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Business-savvy McDonal has spun her YouTube renown including 8.1 million subscribers and 4 million monthly views into myriad business ventures, such as a hit podcast called Pretty Basic (and accompanying beauty collab with Tarte) as well as her own thriving merch brand. Through our own personal health and fitness journey of never feeling good at any size, we wanted to scratch that and say you can feel sexy as is [the brands motto] no matter what, and were hoping people can feel that way with the clothes, Alisha adds. Read on for recommendations on luxury skincare, affordable falsies and more. Since then, the sisters have each attracted a massive audience across YouTube, Instagram, and TikTok. There were multiple iterations of products, and several rounds of potential products with different fabric options that they tested, and fits, which led them to the final version of the 2021 Spring/Summer collection. It takes amazing quality time-lapses and its on a gimbal, so it makes everything look smooth and professional. Merch is more catered toward the viewers and reminds me of a family; they have something tangible to hold to support us thats more colorful and out there. Alisha Marie(who has 8 million YouTube subscribers) and Ashley Nichole(who has 1 million subscribers) are launching a direct-to-consumer clothing line, Parallel Apparel. "Whenever it does come to a project, brands want to see the numbers of what we can sell," Alisha Marie said. "With a lot of our very talented friends chipping in and helping us out.". This weeks episode of PB proves that manifestation is REAL. Twitchs new charity mode aims to ease logistical hassles of raising money, TikTok and YouTube are Gen Zs trusted sources for financial advice, according to a new survey, 425,000 full-time jobs contributed to the YouTube creator economy in 2021, Mads Lewis and Indiana Massara will expand Brat TVs Chicken Girls universe in a spinoff series. I wear it 24/7 and have the lotion, too., I wear Lancers Facial Sunscreen every day, regardless if Im wearing makeup or not, she said. When it came to the collection, they wanted to be as hands-on as possible with the development process, which they started in 2019 and originally planned to launch in fall 2020, Alisha Mariesaid. Essentially, its the lovechild of activewear and loungewear. Alisha Marie and Ashley Nichole took on some risk to self-fund Parallel Apparel in the hopes they'll be able to build a large business around it. How Alisha Marie & Ashley Nichole Started Their Clothing Brand Parallel Apparel, Alisha and Ash have launched their new clothing brand!!! Longtime lifestyle vlogger Alisha Marie McDonal, who has been on YouTube since 2008, is foraying further into fashion entrepreneurship with the launch of a new clothing line called Parallel Apparel. She said she felt great going out when just wearing sunscreen and a few coats of mascara, too. Remi and the sisters sit down to talk about their newly launch athleisure brand Parallel Apparel, two years in the making. Alisha Marie said they don't want to be the face of the brand, and instead, want this to be its own standalone business. When it came to production, Alisha Marie said she studied affiliate-link data, as well as numbers from past product sales, like her makeup palette collaboration with Tarte Cosmetics, and from her merch line, to help understand what her followers were clicking on, shopping for, and at what price points. Post was not sent - check your email addresses! The name Parallel Apparel is rooted in how their style as sisters is different, yet parallel in some aspects. Even if we only have one person over, Im always like, Lets put the colored lights on,' she said. 2022 Audacy, Inc. All rights reserved. Alisha Marieand Ashley Nichole said if the launch goes well, they plan to raise funding for the brand and bring on investors. They talk through everything from the creative process, all of the hurdles and bumps along the way, taking huge risks, learning so much about the business side of things, and everything in between. They plan to eventually drop more seasonal collections, and they are also open to exploring retail partnerships, like selling the line at Nordstrom, Alisha Mariesaid. My hair started growing like crazy, and I swear its because of this., The Cloudnola Flip Clock and where its from is probably my number one question in my videos, Ashley said. "My advice to anyone is, even if you are just doing a brand deal with someone, definitely ask for that feedback like the click-through rates or how many people went to their website when you shouted them out because that information is super helpful.". We wanted to help people realize that you dont have to be wearing heels to feel good about yourself or wear something super tight or revealing you can feel your best self in sweatpants.. The products include leggings, hoodies, joggers, t-shirts, and bike shorts. This story has been shared 436,978 times. This isnt the girls first rodeo at designing apparel, either. I love how it looks, the vibe of it, and that Ive never seen anything like it before., I have an Ember Mug and its probably one of the bougiest things Ive ever purchased, Ashley said. Im a big Sunday Riley girl and this product is my holy grail I use it every night., Were big air fryer people we use it every night, she said. Part of Audacy. Well, this week on PB the girls are putting their friendship to the ultimate test: they play the viral card game, Were Not Really Strangers, to bring their deepest thoughts to light. Now, theyre ready to help others become better, smarter, happier cooks. I love Air Force 1s and sneakers in general, she said. Parallel ranges in price from $35 to $105 and in size from XS to 3XL, with all items manufactured in Los Angeles. Its great to enhance your natural lashes if youre not big on wearing big falsies., I remember seeing Color Wow commercials when I was younger and thought it was for people who were balding, she said. My vlog camera, the Canon Mark II, is something I always get asked about, Alisha said. But they didn't go about the process alone. Especially living in LA, Alisha explained how its sad and disheartening to see how people and brands treat you differently if youre not a sample size. They talk through everything from the creative process, all of the hurdles and bumps along the way, taking huge risks, learning so much about the business side of things, and everything in between. How Alisha Marie & Ashley Nichole Started Their Clothing Brand Parallel Apparel. Alisha Marie and Ashley Nichole are each cofounders and coCEOs of the company, which they self-funded, Alisha Marie said. Weve cooked everything in there from salmon to steak to Oreos to pastries, and it turns out top-chef quality., I put Vital Proteins collagen in every smoothie and during quarantine, I wanted to come out of it glowing, she said. Upload it as a long-form clip by accident. The sisters shared how the mission behind Parallel Apparel stems from past body image struggles. Borderline Salty is a weekly podcast hosted by Carla Lalli Music and Rick Martinez. Alisha Marie and Ashley Nichole are expanding beyond YouTube by launching a clothing line. The name Parallel is a nod to the sisters dissimilar yet complementary styles, and is available exclusively on its proprietary website today beginning at 3 pm ET. #FoundItOnAmazon: 12 fashion pieces influencers and bloggers love (us, too), Shay Mitchell opens up about baby name and talks must-have baby products, Lauryn Bosstick of The Skinny Confidential podcast drops her gift guide, Gals On the Go podcast hosts Brooke & Danielle on their top home items, One/Size by Patrick Starrr Turn Up the Base Versatile Powder Foundation, Philips Hue White and Color Ambiance LED Smart Light Bulb (2-Pack), Lancer Sheer Fluid Sun Shield SPF 30 Facial Sunscreen, Sunday Riley Good Genes All-In-One Lactic Acid Treatment. However, most Parallel Apparel items are currently sold out, but Alishas go-to recommendation is the Square Neck Top ($47), with Ashleys being the Essential Rib Bodysuit ($62). The brands tagline is #SexyAsIs. Its a gender-neutral smell and no matter where I go, I always get complimented on what Im wearing. The new go-to brand for size-inclusive, quality basics, Parallel Apparel launched June 10 after nearly two years in the making from ideation to full-motion product drops. Its also super tiny., I wear my Ugg slippers every morning and every night, she said. Skip recommended stories carousel and go to main content. "We are both so different, but our lives coexist in parallel next to each other," she said. Alisha and Ash have launched their new clothing brand!!! Visit podcastchoices.com/adchoices. The collection was made in Los Angeles, and offers sizes ranging from XS-XXXL. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. In preparation for development, they met with influencer Patrick Starrr, who founded the beauty brand One/Size. https://linktr.ee/normalgossip,

The official podcast of the HBO Original Limited Series, We Own This City. And some influencers prefer to launch with funding, like YouTube star Emma Chamberlain, who with the help of UTA Ventures raised funding to help develop her coffee brand, Chamberlain Coffee. Im so happy theyre back in style., Im obsessed with Le Labos Th Noir perfume, Ashley said. "It's a little more stressful," Ashley Nichole added. The second-hand truth really is stranger than fiction. Pretty Basic with Alisha Marie and Remi Cruz. Listen to new episodes of Borderline Salty by Pineapple Street Studios every Tuesday starting April 12. They've hired a team of people, from production to marketing. They launched June 10 and range from $35 to $118. Meghan, Remi and Alisha discuss Meghans new music, her rise to fame as a teenager, her beautiful Alisha and Remi are inseparable ride-or-dies, right? "I would love to be in Nordstrom someday," Alisha Marie said. Its definitely a luxury line, but weve done a really good job of making some pieces more expensive and more affordable for the quality youre getting, Ashley, 30, told The Post. The company, Parallel Apparel, launched June 10 and was self-funded by the internet-famous sisters. I have a Drybar Blow-Dryer Brush and I feel like I get a blowout every time I use it, she said. They've also worked closely with their talent manager, Evegail Andal, who is the CEO and founder of Matter Media Group, on executing the launch. Its super deep so it holds a lot of my jewelry and all of my stuff used to be tangled but now, its organized., Everyone dove into house plants during quarantine, and I love ordering plants online with The Sill, she said. Because January 6th wasn't the end of the story, January 6th was just a practice run.

Follow Will Be Wild wherever you get your podcasts, or you can listen early on Amazon Music or early and ad-free by subscribing to Wondery Plus in Apple Podcasts or the Wondery app. Alisha often uses Stevia Drops to give things a bit more sweetness. The label, which includes sizes from XS to XXL, ranges in price from its sporty bralette ($35) to the hero jogger ($118). 2022 NYP Holdings, Inc. All Rights Reserved. They started meeting with clothing production companies in LA starting November 2019. Remi and the sisters sit down to talk about their newly launch athleisure brand Parallel Apparel, two years in the making. YouTube star Alisha Marie McDonal and her sister, Ashley Nichole McDonal, are launching a new business that they hope can reach beyond what they've built on social media. Through in-depth stories from a wide range of characters from people who tried to stop the attack to those who took part hosts Andrea Bernstein and Ilya Marritz explore the ongoing effort to bring autocracy to America, the lasting damage that effort is doing to our democracy, and the fate of our attempts to combat those anti-democratic forces. Remi and the sisters sit down to talk about their newly launch athleisure brand Parallel Apparel, two years in the making. "We want to find someone who we click with, have a good feeling about, and who can also have the same vision for the brand that we do," Alisha Marie said. Ive been experimenting more with styling my hair, and its one of those things everyone wants to borrow., Ive been obsessed with claw clips and thats all I wore last year, she said. You can check out the launch video for Parallel Apparel below: Stay up-to-date with the latest and breaking creator and online video news delivered right to your inbox. Especially in the fashion and beauty verticals, DTC products have proven to be a lucrative source of income, and a way for influencers to diversify their revenue streams outside of sponsorships and direct revenue earned off YouTube. Learn more about your ad choices. Alisha Marie, who launched her YouTube channel in 2008, quickly rose to fame from her popular lifestyle, beauty, and fashion videos. "But overall, ecommerce is what we are looking at.". Sign up for notifications from Insider! But, the process is completely different from their new line. You dont need a battery, either., Canons 11-22 mm Lens is wide so you get so much more in the frame, she said. By continuing to browse or closing this banner, you consent to our, Pretty Basic with Alisha Marie and Remi Cruz. Items include sweatpants, sweatshirts, bodysuits, bralettes, T-shirts, leggings, and more. "People being willing to share what they've learned.". Ive owned Ardells Accent Lashes for over a year and Im obsessed with them, Alisha said. Copyright 2022 Apple Inc. All rights reserved. Developing consumer products to sell directly to followers has become one of the trending ways influencers are profiting off their digital brands. "It was very much a team effort," Ashley Nicholesaid. Whats more, its a priority for Alisha and Ashley to produce their pieces domestically in LA. Alisha Marieand Ashley Nicholeshared details on the process of creating an influencer-led product, and their ambitions for Parallel Apparel, liketo eventually raise funding and partner with a retailer. Sorry, your blog cannot share posts by email. The influencer-led DTC brand space has exploded recently. For Parallel, our honest goal is for someone to buy it and for people not to know who we are.. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. LA-based YouTubers Alisha Marie and Ashley Nichole, with over 9 million subscribers combined, are social media creators, podcast co-hosts of their own shows and, most recently, the two faces behind the new clothing label, Parallel Apparel. The co-founders of Parallel Apparel spilled the tea on some of their favorite lifestyle products theyre always being asked about below. Host Kelsey McKinney discusses reader-submitted comedic gossip with guests, diving into the lives and decisions of complete strangers. How do you make $1,500 off a YouTube Shorts video? Its changed my life and I have plants everywhere; Its my new favorite thing., This glow-looking, circular daylight clock will gradually brighten up your room overnight going from super dark to pretty bright, she said. Learn more about your ad choices. Other influencers who have built partnerships with large retailers, specifically Nordstrom, include fashion and lifestyle bloggers, Julia Engel and her Gal Meets Glam clothing collection and Arielle Charnas and her line Something Navy.